Vai e Vem do Mercado

At ge, Globo's sports digital product and Brazilian leading website in its category, we faced a problem every year: during the off-season, content becomes scarce and the main source for sports news is focused on transfers rumours and deals.

This valuable asset offered a passive experience with an outdated language, distributed in an inconsistent and disintegrated form on the website and app.

Previous experience for transfer market at ge: outdated language and passive experience

Besides all this, the past Vai e Vem was developed on a platform being phased out, without support or an active backlog: the experience wasn't connected to our main sports database and to the editor's main workflow.

In this context, I envisioned, as an off-backlog opportunity, a visual, interactive experience for consuming transfer content that could integrate the related content in a consistent form, optimizing a valued asset to the users and to the company.

Deal's main info: athlete bio and photo, related clubs, status and estimated cost

Link to latest news about the deal

Athlete's related video

User's interactive feedback

Athlete's card structure: informative, interactive and imagetic

The main goal for Vai e Vem was to bring transfer information into a bold, but familiar interface, consistent with the product's language through the teams' identities. Beyond the graphic form, this new format was powered by content in multiple formats, exploring our text and video assets connected to the user's feedback about the market deals and rumours.

Also, it showed how we, as designers, could influence roadmaps and business indicators when we bring our side ideas to life by craft and with autonomy.

The new Vai e Vem do Mercado was prioritized and became a reference experience at Globo's digital publishing ecosystem: it updated the content management system and reached users in an interactive and multimedia content approach with significant results:

You can check the live experience on ge.globo