Vai e Vem do Mercado

At ge, Globo's sports digital product and Brazilian leading website in its category, we faced a problem every year: during the off-season, content becomes scarce and the main source for sports news is focused on transfers rumours and deals.

Such important asset had an passive experience with an outdated language, distributed in an inconsistent and disintegrated form on the website and app.

Previous experience for transfer market at ge: outdated language and passive experience

Besides all this, the past Vai e Vem was developed in a phasing out platform without support or evolutive backlog: the experience wasn't connected to our main sportive database and to the editor's main workflow.

In this context, I envisioned, as an off-backlog opportunity, an imagetic and interactive transfer consumption experience that could integrate the related content in a consistent form, optimizing a valued asset to the users and to the company.

Deal's main infos: athlete bio and hero, clubs related, status and estimated cost

Link to latest new about the deal

Athlete's related video

User's interactive feedback

Athlete's card structure: informative, interactive and imagetic

The main goal for Vai e Vem was to bring the transfers information in a bold, but familiar interface, consistent to the product language through the teams' identities. Beyond the graphic form, this new format was powered with content in multiples forms, exploring our text and video assets connected to the user's feedback about the market deals and rumours.

Also, it showed how we, as designers, could influence roadmaps and business indicators when we bring our side ideas to life by craft and with autonomy.

The new Vai e Vem do Mercado was prioritized and became a reference experience at Globo's digital publishing ecosystem: it updated the content management system and reached users in an interactive and multimedia content approach with significant results:

You can check the experience here.