vascovasconcelos
25 Years of Gueto
25 Years of Gueto — limited edition football shirt

Gueto, graffiti artist

25 Years of Gueto

Celebrating the artist's milestone connecting his art to football

year
2023
role
designer
client
Gueto, graffiti artist
Gueto's limited edition football shirt

A football shirt connecting Gueto's art, his childhood dream and his relationship with the sport

In 2023, to celebrate 25 years of graffiti worldwide, Gueto decided to bring to life his childhood dream: a football shirt.

I worked with Gueto to design the limited edition jersey, souvenirs and print materials to tell his story in art and to remember his trajectory.

For this anniversary drop, I designed the badge and the shirt conceived by Gueto, the typography, the package, the flag and the print materials.

The editorial photos took place in Vila Belmiro, a temple of football and Santos FC's stadium — a club whose support I share with Gueto.

Check out Gueto's art on his Instagram and website.

Credits: Fernanda Hernandez (executive producer and model), Gizmo Nomura (photographer), Victor Hugo P. (videomaker) and Vitor Santana (model)

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